Small Business marketing is growing. No wonder, with more people trying their hand at going it alone in the business world.
As a result more and more novices are entering the game and wondering where they “should” spend money. The trouble is with very little knowledge many small businesses are unaware of exactly where they should start. This article outlines a few areas to think about that will potentially save you a fortune and make your small business marketing budget reap the rewards you deserve.
1. Selling something your market does not want
Now this is a habit that is easy to slip into in the thrill and excitement of setting up your first business. Classic business training will highlight the need for a proven concept. If you don’t have that you are not going to sell much. Let’s use an example. There has to be a demand for your product or service and it has to work. A coffee stand at a seminar event will go down well. A captive audience with a necessary product.
2. Not having an income goal
When you first start in business often any customer or client is welcomed with open arms and yet how much revenue might they bring for your business. It is so easy to take on a customer and under price your product or service. If you set an income goal and work back you soon start to realise that you will need an active funnel of new clients and how many you have to convert to hit your goals. For example if your goal is 100.000, dollars or pound and each customer is worth
