“Most people miss opportunity because it is dressed in overalls and looks like work.” – Thomas EdisonA common question from entrepreneurs and marketing professionals is where to set the marketing budget. I wish I could give you a simple answer, but the truth is there is no one-size-fits-all amount. Since businesses and industries . . . → Read More: How to Set Your Marketing Budget
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Marketing strongly targets our desires and introduces new ones. From the creative aspect, much of the marketing we see is geared towards our “needs”, but many of our “needs” are actually “desires”. We don’t really “need” a cell phone but we’ve come to convince ourselves (via marketing) that we should not risk being . . . → Read More: Marketing Consumer Desires and Needs In order to grow your restaurant sales you need to come up with unique restaurant marketing ideas to make your restaurant stand above the rest. These unique marketing ideas need to cover a range of marketing distribution channels, these channels are how you as the restaurant or cafe owner will attract your customer . . . → Read More: Restaurant Marketing Ideas |
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